Speaking of the Olive…

Right next door to Jones Decorating sits the Olive Motel. The motel dates back to 1946. With its “L” shaped layout, rounded corners, flat roof, and classic neon signs, the Streamline Moderne Olive Motel is an iconic holdout amidst the rapidly changing Silverlake landscape.

Back in the dog days of August 2015, I took an evening walk around the neighborhood to cool off. As I turned onto Sunset, the familiar neon glow of the Olive Motel beckoned me to to snap a photograph.

Now you see it, now you don’t.

A couple days later the sign was gone. It had been taken down to make way for some crummy new signs that carry the Olive Motel name but none of the original style.

Out with the old, in with the new

The Olive may have lost its original signs but the motel lives on, perhaps persevering on pure grit. These days, the motel has a seedy reputation perhaps best known for rooms rented by the hour or a murder that occurred there in 2007, but what has always stood out to me is the understated art deco design that holds its own in the face of a neighborhood fast-flipping to gentrification.

The most striking thing about the Olive Motel is the remarkable human behind the design. Her name is Edith Mortenson Northman, the first licensed female architect in Los Angeles.

Edith Northman, 1893-1956

Northman cracked into the man’s world of architecture forging a steady independent career making her mark by designing over 100 buildings including residences, gas stations, motels, churches, temples, war effort projects and factories many of which are still standing today.

The Insley House, Alvira St. Apartments, Villa Sevilla, North Oakhurst Apartments, Berger-Winston Apartment Building are just a few Los Angeles buildings designed by Edith Northman.

Northman was born in Denmark in 1893. As a child, she loved to watch buildings being built but back then such a thing was considered unbecoming for a lady. Edith came to the US with her family when she was 21. During a brief stint as a librarian, she read an article that reignited her fire to pursue architecture.

And that’s just what she did. She got a degree in architecture at USC and was licensed by 1931. Northman soon kickstarted a humble yet successful solo architecture practice with just one draftsman, bucking the odds of the economic depression while being a woman in a highly male profession.

Being a rarity in the species of architects, Edith caught Hollywood’s eye. When Samuel Goldwyn was producing a screwball comedy about the hijinx of a fictional female architect called Woman Chases Man, Northman was recruited to advise on the film.

Art Imitating Life?

Observing on set, she commented that the architect character played by Miriam Hopkins did “quite unbelievable things in the pursuit of the illusive client.”

Outside of her prolific career, Edith Northman strongly advocated for women to enter the field of architecture and construction. She aptly noted that “Women are no longer a curiosity in the field. They are just as qualified after training to design in the many architectural fields as men.”


The Sephardic Synagogue & Hebrew Center of Los Angeles at 5500 S. Hoover St. was designed by Northman in 1934 and built for $26,000. It now houses the A.M.E. church.

Northman also believed in community service, participating in many philanthropic clubs and bringing her skills to the community teaching courses to the general public who wanted to be educated in home building.

Sadly, a diagnosis of Parkinson’s disease in the early 1950’s rendered Edith Northman unable to hold a pencil, bringing a tragic end to a brilliant career. She died in 1956 but certainly not in vain. Edith Northman was a visionary that paved the way for designing women everywhere leaving a legacy of amazing architecture all over southern California and beyond.

Take an architectural road trip through some of Edith Northman’s Los Angeles buildings.

Where’s the Beef?

So you’re driving along and suddenly notice the city has lost a tooth. Where things once stood– a block is suddenly vacant, a lot is suddenly empty, a sign has disappeared.

Only the bird knows…

You scratch your head and and rack your brain trying to remember what was there before. And then if you are lucky enough, you remember it was a spot that added color and life to the city. Then you kick yourself for never buying a burrito, a burger, or a shrimp there. And another kick for never getting a proper photo of the joint before it died, before it gentrified.

Tom’s backside. No Booze + No Loitering!

This was Tom’s Burgers. Its mighty sign and distinctive green tiled building anchored the corner of Sunset and Silverlake ever since I was a mere passenger in the back of the wood paneled Country Squire station wagon.  

Yeah, Tom’s didn’t get rave reviews but its presence was a fixture in my LA geography. A few years back, the sign went blank and Tom’s was gone. I regretted never stopping in or to take a shot or two of Tom’s. Eh, why bother? It’ll always be there. I’ll drive-thru next time.  Until there wasn’t a next time.

Now every time I pass the modern pizza joint that replaced it, I try to envision Tom’s. Through my spotty memory and a few random area snapshots I re-imagined the sign for better or worse.

The moral of the story? Go there. Experience the place. At least take a picture of it today. Because it could be gone tomorrow.

Sofa Love Loss

Now you see it. Now you don’t.

Many are bemoaning that Silverlake just lost its iconic Happy Foot/Sad Foot sign at the corner of Sunset & Benton Way. A sad-foot day for sure, but icons have been disappearing from the LA landscape forever. Just ask Ralph Story, or you could if he was here anymore…

Unfortunately, this perpetual change is part of the fabric of Los Angeles. We have seen first hand just how much character our city has lost over the past 30 years and the change is only accelerating.

For example, the perhaps much less beloved Sofa Love sign on the side of the catty-cornered Silverlake Furniture was quietly painted over a few years ago without any hoopla. The spot is now currently occupied by Big & Tiny, an office space start up for working moms. But the honor of the Sofa Love loss goes to PETA, who refashioned and painted the old building obliterating other iconic signage that once greeted us as we left the 101 freeway and headed home.

On your next drive-by, if you squint really hard maybe you can imagine the lost hand painted iconography on the wall.

Housekeeping

Need to clean up your music collection? If you still traffic in CD’s, our Upcycled DVD/CD Holders may just do the trick. They are handmade from groovy upcycled record album covers and chockfull of artsy colorful pockets making a spiffy home for stray discs or like-sized mementos.

Each CD Case is one of a kind, so snap ’em up while they’re hot!

Yard Birds

We are watching the birds but who are the birds watching?

Sunflowers and birdseed draw a bevy of birds to the yard. The cast of flighty characters in our socal garden mainly consists of finches, scrub jays, mockingbirds and doves. Though now and again other feathered friends pop by to sing for their supper, providing infinite porchside entertainment…

Just Whipped Up

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Otherwise ordinary notes just may appear more beautiful when taken in our latest handmade Upcycled Mini Journal.  At the turn of a page, original photography of urban beauty salons will keep your prose stylin’.

Striking Field Notes

Just knocked out a new Bowling Mini Journal. Each one of our handmade upcycled pocket notebooks is a bit different, and that’s a good thing! This one has plenty retro bowling alley pix ready to inspire at the turn of a page.

Daytripping through the Mountains

A desktop-daytrip through the mountains. Don’t you love that fresh air? Here’s a closer peek at the peaks of our upcycled Mountaintop + Skyscraper Pocket Cards. They suit either the city mouse or the country mouse!

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A Spin Through the Stripey City

It’s Friday, so we took a colorful day trip, without even leaving the workspace. Our upcycled City Pocket Cards provided the backdrop to this micro adventure. Bon voyage!

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